Pickcel pushes announcements to screens, desktops, Microsoft Teams, WhatsApp, and SMS from one dashboard. Reach desk-based, deskless, and frontline employees with no app download required.Used by Mercedes-Benz and enterprise teams across manufacturing, healthcare, and logistics
Used by Mercedes-Benz and enterprise teams
Pickcel's employee communication app is software that delivers announcements, policy updates, and alerts to a workforce across multiple channels, including digital screens, desktops, and mobile messaging, without requiring employees to open a dedicated app or check a corporate inbox. It exists because a growing share of the workforce, particularly shift, warehouse, and retail staff, has no reliable daily access to email.
94%
message reach within 2 hours across 8 channels
60–75%
lower cost than running five or more separate comms tools
SOC 2
Type II and ISO 27001 certified
The average business user receives around 121 emails a day (Radicati Group, Email Statistics Report, 2024–2028). A safety notice or policy change sent at 8 a.m. sits in that queue alongside client threads, internal CCs, and newsletters. By the time a supervisor scrolls to it, the shift briefing is already over.
121
emails a day for the average business user
Slack and Teams work well for project conversations, but they assume a laptop and a login habit. An estimated 2.7 billion deskless workforce workers globally do not sit at a desk during their shift (Emergence Capital, State of the Deskless Workforce). For warehouse, retail, and field teams, including logistics and warehouse teams, a Slack channel is simply invisible.
2.7B
deskless workers with no reliable daily email
Comms teams at multi-location organizations often maintain email, a chat tool, an intranet, and a printed noticeboard in parallel, updating the same announcement in three or four places for every rollout. That overhead compounds every time a new location or shift pattern is added.
3–4
places the same announcement gets rewritten
Every channel carries the same message without asking employees to install anything.
Policy update, safety notice, or recognition content
One edit, published once
Screens, desktop, Teams, WhatsApp, SMS
Desk-based, deskless, and frontline teams reached
Digital screens in lobbies, break rooms, and factory floors
Desktop screensaver for branded updates during idle time
Desktop scroller, a persistent news-ticker bar
Desktop wallpaper with embedded messaging
Priority desktop alerts, full-screen or banner, with mandatory acknowledgement
Microsoft Teams, structured announcements posted directly to channels
WhatsApp, reaching personal phones through the WhatsApp Business API
SMS, for shift workers without a smartphone data plan
For a deeper look at how the channel architecture works together, see the multi-channel employee communication platform overview.
One publish step replaces the resend-and-hope cycle.
| Problem you have today | How Pickcel handles it | What you get |
|---|---|---|
| Deskless staff never see email or Slack | Push to digital screens, desktop, WhatsApp, and SMS at once | 94% message reach within 2 hours |
| Safety or policy updates need proof of delivery | Mandatory acknowledgement tracking with timestamped logs | Audit-ready compliance trail |
| Comms team edits the same message in four tools | One dashboard, one edit, every channel | Fewer hours spent on repeat publishing |
Push to digital screens, desktop, WhatsApp, and SMS at once
94% message reach within 2 hours
Mandatory acknowledgement tracking with timestamped logs
Audit-ready compliance trail
One dashboard, one edit, every channel
Fewer hours spent on repeat publishing
Pickcel replaces the resend-and-hope cycle with a single publish step that reaches screens, desktops, and phones together. Comms teams typically report a meaningful drop in the hours spent re-formatting and re-sending the same update across tools, since one edit now updates every channel.
Rollout follows a predictable pattern rather than a single big-bang cutover: a pilot at one site to confirm device compatibility and content workflows, phased expansion by region or business unit, then full activation with role-based admin access across every location. Most customers move from pilot to full activation within a few weeks, not a full quarter, because there is no employee-side app to install or train on.
Most customers move from pilot to full activation within a few weeks, because there is no employee-side app to install or train on.
Confirm device compatibility and content workflows before anyone raises a wider rollout.
Confirm device compatibility and content workflows before anyone raises a wider rollout.
An announcement sent through Pickcel appears on screens in high-traffic areas, pops up on desktops, and lands on personal phones in the same push. Employees never need to open an app to see it.
Most employee communication software still assumes a login and an app install. Screens display content automatically instead, desktop agents run silently in the background, and WhatsApp and SMS arrive on devices people already carry. There is nothing for the average employee to download or learn.
Build a message once in the drag-and-drop editor, target it by location, department, role, or device type, then measure delivery, reach, and acknowledgement without switching tools.
See how Pickcel compares with Staffbase and Poppulo across channels, pricing and security.
Every capability below runs on Pickcel's digital signage software, the same cloud CMS that manages screens, desktop channels, and mobile delivery from one login.
Queue announcements days or months ahead, and set recurring reminders for recertifications or compliance windows without manual re-entry.
Push a full-screen alert across every channel at once, overriding scheduled content until it is acknowledged or manually cleared.
Route messages by location, department, role, shift, or device type, so a warehouse alert never lands on an office screen by mistake.
Sync employee groups and location lists from common HR systems so targeting lists update automatically instead of being maintained by hand, and pull recognition or milestone data (anniversaries, safety streaks) from HR records into on-screen content.
Native connectors post structured announcements directly into Teams channels and reach personal phones through WhatsApp Business API, without a second login.
Track delivery, reach, and mandatory acknowledgement per message, and export compliance reports for audits or safety reviews.
Assign editor, publisher, and admin roles, require sign-off before an announcement goes live, and support SSO through common enterprise identity providers.
Mercedes-Benz India deployed Pickcel across its corporate offices to deliver company updates, HR policy announcements, and recognition content to screens in lobbies and common areas. The result: consistent messaging across every location, instant updates during time-sensitive events, and printed internal notices eliminated entirely.
Read the case study
“We replaced printed notices across all our office floors with Pickcel screens. Policy updates now reach every employee the same day they're published, and we have a dashboard to prove it.”
“Our IT team was skeptical about adding another platform. Pickcel's security posture and SSO integration made approval straightforward. We deployed across a dozen locations in under three weeks.”
“Before Pickcel, our warehouse teams never saw company announcements. Now they walk past screens every day showing safety updates, production targets, and shoutouts. Engagement survey scores improved noticeably.”
See how Pickcel reaches your deskless and desk-based teams in one 20-minute walkthrough. Bring your current tool stack and we'll map it to the platform.
Pickcel
Yes
NoSlack/Teams
NoIntranet
NoPickcel
YesYesSlack/Teams
NoIntranet
NoPickcel
YesSlack/Teams
NoIntranet
NoPickcel
YesNoSlack/Teams
NoIntranet
NoPickcel
YesNoSlack/Teams
NoIntranet
NoPickcel
YesSlack/Teams
ManualIntranet
ManualPickcel
HighSlack/Teams
ModerateIntranet
Low| Capability | Pickcel | Slack/Teams | Intranet | |
|---|---|---|---|---|
| Reaches deskless workers | Yes | No | No | No |
| No app install needed | Yes | Yes | No | No |
| Push-based delivery | Yes | Partial | No | No |
| Emergency alert override | Yes | No | No | No |
| Mandatory acknowledgement | Yes | No | No | No |
| Multi-location management | Yes | Manual | Manual | Manual |
| Typical reach rate | High | Low | Moderate | Low |
Pickcel is not a replacement for Slack, Teams, or email for day-to-day project conversation. It is the layer that guarantees a company-wide announcement gets seen, including by the employees those tools were never designed to reach. For a feature-by-feature look at how Pickcel compares to other employee communication platforms, see our Pickcel vs. Staffbase and Pickcel vs. SnapComms comparisons.
Unlike many internal communication software vendors that price per named user, Pickcel's pricing scales with what you actually activate, not a flat per-employee fee. Three factors typically set the cost:
Screens, desktop agents, and admin seats you deploy.
Adding WhatsApp or SMS delivery on top of screens and desktop carries its own usage-based cost.
Single-site pilots price differently from multi-location, multi-region rollouts with role-based access and SSO.
60–75%
estimated drop in licensing cost
Most organizations replacing five or more fragmented tools (email blasts, a chat app, an intranet, a printed noticeboard, and a separate alert system) with one Pickcel deployment see licensing costs fall by an estimated 60–75%, since they retire the redundant tools rather than add Pickcel on top of them.
There is no requirement to commit to a multi-year contract to get started, and setup/onboarding is included in every plan rather than billed as a separate services fee.
For an exact quote, request a demo and describe your location count and channel mix.
Request a DemoPickcel is SOC 2 Type II and ISO 27001 certified, covering audited controls for data handling and information security management.
The platform supports SSO/SAML, end-to-end encryption in transit, an on-premise deployment option for organizations that require it, and role-based access control down to the individual admin.
It runs on 50+ supported devices, including Android TV, Samsung Tizen, LG webOS, Amazon Fire TV, Windows, macOS, Linux, and Raspberry Pi.
Enterprise and multi-location customers get a named onboarding contact and a documented support SLA rather than a shared ticket queue, so a screen outage or delivery failure during a live rollout gets a response on a committed timeline, not a best-effort one.
Pickcel's employee communication app is deployed across manufacturing, healthcare, logistics and warehousing, banking and financial services, government and public sector, higher education, and technology companies, each with sub-vertical pages covering the specific compliance and shift patterns of that industry.
