Cookie Policy
Provider: LaneSquare Technology Pvt. Ltd (“Pickcel”)
Effective date: August 7, 2026 · Last updated: August 3, 2026 · Version: v3.0
This Cookie Policy explains how Pickcel uses cookies and similar technologies (web beacons, pixels, local storage) on our website and Service. It supplements our Privacy Policy.
1. What cookies are
Cookies are small text files stored on your device when you visit a site. They can be session (deleted when you close the browser) or persistent (remain for a set period), and first-party (set by us) or third-party (set by others, e.g., analytics or advertising providers).
2. How we use cookies
We use cookies to:
- keep the site and Service working and secure (essential);
- remember your preferences;
- understand how the site and Service are used, so we can improve them (analytics);
- measure and, where applicable, deliver relevant advertising (advertising).
3. Categories and your choices
| Category | Purpose | Consent required? | Examples |
|---|---|---|---|
| Strictly necessary | Authentication, security, load balancing, core functionality | No (necessary) | session id, CSRF token |
| Preferences | Remember language/UI settings | Yes (non-essential) | pref cookie |
| Analytics | Usage measurement, performance | Yes | GA / analytics cookies |
| Advertising / web beacons | Campaign measurement, relevance | Yes | ad/pixel cookies |
Consent. Non-essential cookies are set only after you consent via our cookie banner. You can accept, reject, or customize categories, and change your choices at any time via our cookie banner. You can also control cookies through your browser settings; blocking some cookies may affect site functionality.
4. Named cookies
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
mp_*_mixpanel | Mixpanel | Tracks user interactions and usage patterns to improve the website experience. | first-party | 1 year |
zabUserId | Zoho PageSense | Stores a unique identifier for each website visitor. | first-party | 1 year |
zfccn | Zoho | Provides request validation and website security for Zoho services. | third-party | Session |
zsc* | Zoho PageSense | Identifies the current browsing session for analytics. | first-party | 1 hour |
zps-tgr-dts | Zoho PageSense | Stores trigger-related session metadata for analytics and optimization. | first-party | 1 year |
zft-sdc | Zoho PageSense | Identifies first server interaction, entry page, and traffic source for visitor analytics. | first-party | 11 hours |
zabHMBucket | Zoho PageSense | Identifies the active heatmap experiment for visitor analysis. | first-party | 1 year |
zsr* | Zoho PageSense | Stores a session key for session recording and user interaction analysis. | first-party | 2 hours |
zsd* | Zoho PageSense | Stores session metadata such as start time, last activity, and pages visited for session recording. | first-party | 2 hours |
ztpctest | Zoho PageSense | Internal cookie used by PageSense services. | third-party | Session |
zpssr* | Zoho PageSense | Identifies the top-level domain during a session for accurate cross-domain analytics. | first-party | Session |
ps_payloadSeqId | Zoho PageSense | Tracks visitor behaviour and navigation patterns for analytics. | first-party | 2 hours |
zpsfa_0d0681c11c5340f3a2134bcf73b3a631 | Zoho PageSense | Stores internal PageSense information required for website functionality. | first-party | 1 month |
zab_* | Zoho PageSense | Tracks visitor behaviour to improve website usability and performance. | third-party | 1 month |
zps-ft-pghitType-details | Zoho PageSense | Stores internal page hit details for analytics. | first-party | Never |
payloadQueue | Pickcel | Stores pending analytics payloads before transmission. | first-party | Never |
zps-ft-details | Zoho PageSense | Stores internal analytics details for visitor tracking. | first-party | Never |
__mpq_bb6014682a4defb2e2eac1a4be52368b_ev | Mixpanel | Stores queued analytics events before they are sent to Mixpanel. | first-party | Never |
pickcel_attribution_data | Pickcel | Stores marketing attribution information about the visitor source. | first-party | Never |
pickcel_is_ad_session | Pickcel | Remembers that the visitor arrived from a paid Google Ads click so self-serve trial CTAs stay hidden. | first-party | 90 days |
mp_tab_id_mixpanel_bb6014682a4defb2e2eac1a4be52368b | Mixpanel | Identifies the current browser tab for analytics. | first-party | Session |
tabUid | Pickcel | Stores a unique identifier for the current browser tab. | first-party | Session |
zalb_* | Zoho | Provides load balancing and session stickiness to maintain user sessions. | third-party | Session |
5. Third-party cookies
Some cookies are set by third parties (e.g., analytics/advertising providers listed in our Sub-processor list). Their use of data is governed by their own privacy policies; we link to them where feasible.
6. Changes
We may update this Cookie Policy; the current version with its “Last updated” date is posted at pickcel.com/cookies.
7. Contact
Questions about cookies: dpo@pickcel.com.