From Oven to Screen: Magnolia Bakery's Digital Transformation with Pickcel
The Client
The sweet and iconic tale of Magnolia Bakery dates back to 1996 when its first outlet was opened at 401 Bleecker Street, New York City. Starting as a humble neighborhood bakery, today, Magnolia Bakery is an internationally recognized chain of bakeries with stores present worldwide.
Most famous for their red velvet cupcakes and banana pudding, Magnolia aims to serve warm, freshly baked, top-quality products on all occasions. They survive on the motto: "Make today sweeter than yesterday." Besides the bustling heart of New York City, it also has stores in India, particularly in Mumbai, Hyderabad, and Bangalore.
The Challenge
While their desserts' warm aroma and flavor won the customers' hearts, Magnolia wanted a solution to make their offerings more visually appealing. They wanted to leverage digital signage technology and improve their in-store experiences, making their sweet spirit feel seen and tasted.
Magnolia Bakery sought a cloud-based solution to integrate seamlessly across all their Mumbai, Hyderabad, and Bangalore outlets. The client wanted to use their Samsung displays with Pickcel as a reliable software platform to manage everything effectively.
The Solution
Addressing the client's needs, Pickcel suggested its cloud-based solution. Magnolia Bakery already had 15-20 Samsung Tizen-powered screens across their multiple Indian outlets. Pickcel's solution was seamlessly integrated into the existing infrastructure without needing external hardware.
As it was a cloud-based solution, the client can manage their screens and content from anywhere, anytime. Whether' there was a need to display the daily cupcake special or to highlight new product launches, Magnolia Bakery could control its digital signage with just a few clicks.
Placed strategically in their bakery outlets, these screens mostly showcased mouth-watering images and videos of their product line. Besides, they also displayed digital menu boards and promotional offers to support their campaign activities.
Why did Magnolia Bakery choose Pickcel?
Pickcel's digital signage solution made the delicious desserts of Magnolia Bakery come to life, thus boosting customer engagement while maintaining brand consistency. But why did Magnolia Bakery choose Pickcel?
Key Benefits
User-friendly interface: Pickcel's digital signage console is simple and user-friendly, so the Magnolia Bakery team adapted to it quickly. A quick onboarding followed up with easy-to-follow instructions and on-time support—Pickcel ensured that the team focused more on baking desserts and less on managing screens.- Tailored solution: The best part about Pickcel's solution is that it's made according to the client's needs. In this case, the client had complete control over what content they wanted displayed on the screen at different times of the day. From menu boards to offers, they could use their digital screens for all forms of content.
- Flexibility and scalability: Pickcel's consistency and scalability make it a top player in the industry. As it was a cloud-based solution, the managers had the flexibility of controlling the content from anywhere at any time. Furthermore, as Magnolia Bakery grows its chain further, it can scale up quickly by increasing its screens.
- Affordable and Efficient: With no need to purchase additional hardware, Magnolia Bakery was able to keep costs down while benefiting from a high-quality, reliable digital signage solution. Pickcel's cloud-based platform ensured that all locations could be managed efficiently, saving time and resources.
The Result
Magnolia Bakery's implementation of Pickcel digital signage was no less than a sweet success, allowing their customers to indulge in sweet desserts with a unique in-store experience. It also brought a lot of benefits to the well-known bakery chain, starting from streamlining content management to boosting brand consistency. Furthermore, Pickcel's solution is cost-effective, scalable, flexible, and cloud-based, which will help Magnolia Bakery's long-term expansion plans within India.