Convert Any TV Into Digital Signage With Your Fire TV Stick
Plug in. Connect. Publish. No new hardware to start. Go live today. Start on Fire TV, scale to Amazon Signage Stick later with the same Pickcel dashboard..
Simple to Set Up
Your Fire TV Stick lets you display signage in minutes with Pickcel. Quick setup, simple pairing, and instant publishing.
Plug and power
Download Pickcel from the Play Store or install it with the APK.
Install Pickcel
Open the app and get the on-screen code. Enter it in your Pickcel dashboard.
Enter code
Choose a template or upload your media. Press publish, and your screen goes live.
Feature Highlights
Key features that make Pickcel and Fire TV Stick simple, stable, and ready for business.
Control screens from one dashboard
Update a single screen or an entire fleet from the same cloud console.
Auto launch and self-recovery
The app returns to signage automatically after reboot or power loss.
Built for signage playback
The app opens in signage mode and keeps your Fire TV screen locked to content.
Real-time screen monitoring
See player status and screen health without visiting locations.
Smart day-part scheduling
Set different content to play automatically at the right time of day.
Roles and approvals for growing teams
Add user roles and simple approvals as more people manage content.
Reliable offline playback
Content keeps playing from the local cache when the internet drops.
Enterprise security ready
A SOC 2 Type II and ISO 27001 certified platform that protects your screens and data.
Which Fire TV Stick should you buy?
Fire TV Stick models from before 2023 are not supported by Pickcel.
| Model | Best for | Why pick it | Skip if |
|---|---|---|---|
| Fire TV Stick HD (2024) | Menus and simple loops | Full HD and the lowest cost. Good for basic signage content. | You need 4K or many dashboards. |
| Fire TV Stick 4K Select (2025) | Early testing of the newest model | New 4K model with Vega OS and HDR support. Good for pilot runs. | Your app support for Vega OS is not confirmed. Avoid bulk orders. |
| Fire TV Stick 4K Plus | Most 4K promo loops | 4K with Wi-Fi 6. Solid all-around choice for retail and promos. | Your content is text-heavy and dashboard-led. |
| Fire TV Stick 4K Max (2nd Gen) | Dashboards and heavier video | 4K with Wi-Fi 6E and extra storage. Best for Power BI/Tableau dashboards and long-hour playback. | Budget is tight, or your screens are only 1080p. |
Why Businesses Choose Pickcel
150,000+
Screens
9,000+
Global Customers
100+
Apps & Integrations
70+
Countries