Insuring Ideas Through Screens - How Pickcel Helped Ideawale Run Ad Campaigns Pan India

Ideawale stands as a beacon in the realm of Marketing Communications Agencies, driven by a steadfast commitment to elevating brands and ensuring they resonate with their intended audiences. With an illustrious track record and a wealth of expertise, Ideawale serves as a catalyst for brand visibility, employing a nuanced approach that seamlessly integrates press work, promotions, and meticulously curated events. From crafting compelling narratives to orchestrating unforgettable experiences, Ideawale is dedicated to pushing boundaries and redefining the parameters of marketing excellence.

Ideawale faced the challenge of disseminating pan India advertisements, new product details, and campaigns for insurance and financial services through screens located in partner micro-finance institutions and insurance companies. They needed a solution that could effectively manage and display these advertisements across diverse locations.

To address Ideawale's challenge, Pickcel's provided a tailored, cloud-based solution. This solution allowed Ideawale to showcase advertisements for insurance companies such as Acko, Care Health, Niva Bupa, and more. With Pickcel's platform, over 100 screens spread across India could be centrally managed from Ideawale's headquarters in Mumbai. This not only streamlined the advertising process but also ensured consistency and effectiveness in reaching the target audience.

Thanks to Pickcel's innovative solution, Ideawale successfully executed their pan India advertising campaign for insurance and financial services. The centralized management system provided by Pickcel not only simplified the process but also enhanced the effectiveness of the campaign. Ideawale witnessed increased engagement with their target audience and achieved their advertising objectives efficiently.

Increased visibility: By leveraging Pickcel's platform, Ideawale achieved significantly' higher visibility for their clients' advertising campaigns. The strategically placed screens in partner institutions ensured that the advertisements reached a vast audience across diverse locations.

Enhanced engagement: The dynamic and visually appealing nature of the digital signage captivated the audience's attention, leading to increased engagement with the advertisements. Interactive features incorporated into the displays encouraged viewers to learn more about the insurance and financial services being promoted.

Measurable impact: Pickcel helped the firm generate reports on proof of play. This helped keep a track of what was played in terms of content and on which screens were they showcased.

Cost-efficiency: The centralized management system offered by Pickcel resulted in' significant cost savings for Ideawale. By eliminating the need for manual intervention and reducing operational overheads, Ideawale could allocate resources more efficiently, ensuring a higher return on investment for their clients.

Positive feedback: Ideawale received overwhelmingly positive feedback from both their clients and the audience regarding the effectiveness of the advertising campaign. The seamless execution and impactful messaging resonated with viewers, reinforcing Ideawale's reputation as a leading marketing agency in the industry.

This case study highlights the strategic partnership between Ideawale and Pickcel, showcasing how innovative solutions can revolutionize traditional advertising methods and drive tangible results in the digital age. By harnessing the power of cloud-based digital signage and digital signage, Ideawale was able to amplify the reach and impact of their advertising campaigns, ultimately driving success for their clients and stakeholders.