Vedantu Engages Students & Visitors NationWide Across 60+ Locations With Pickcel

Vedantu is one of India's most recognized edtech companies, running learning centers across the country. Known for its live classes and exam prep programs, the brand wanted to bring the same interactive spirit into its physical classrooms. With thousands of students visiting its centers daily, the reception area became a key space for communication and brand engagement.

Vedantu's growing network of centers failed to effectively keep students, parents, and visitors informed promptly. Key challenges included:

• No real-time updates: Staff spent hours updating posters and boards with exam results, schedules, or event details, only for them to go unnoticed.
• No Central Control: Each center handled communication differently, leading to uneven student and parent engagement across locations.
• Limited Visibility & Engagement: Critical announcements (like program updates or results) often went unread, buried among paper notices.
• Missed celebrations: Birthdays and achievements weren't highlighted visibly, missing opportunities to boost morale and engagement.
• Scalability requirements: With dozens of centers across India, any workplace digital signage solution had to maintain the brand's identity.

The concern was obvious. Vedantu needed a better digital signage solution. They needed a smarter digital signage system that could connect everything and give them complete control, remotely and in real-time.

Vedantu implemented Pickcel's digital signage software across large signage displays placed near their learning centers reception areas — creating vibrant communication hubs for students, staff, and parents alike.

Technical Specifications

Screen size & OS: 55-inch Android digital signage displays

Nationwide deployment: across all 60+ Vedantu learning centers in India

Cloud-based software: that is centrally managed and updated with no local IT dependency.

Content formats:vary from exam results, program announcements, event highlights, to student birthday greetings.

Remote deployment: configured and rolled out displays across dozens of centers with zero downtime.

Advanced digital signage security protects content integrity and prevents unauthorized access.

Powered by Pickcel digital signage, Vedantu turned its reception areas into vibrant storytelling and engagement spaces. Students saw their achievements highlighted instantly, birthdays celebrated in front of peers, and upcoming events promoted at a glance. Parents and visitors experienced a professional, tech-forward environment that reinforced the brand's reputation.