Saudi Ceramics Redefined Their Customers’ Retail Experience Across 60+ Showrooms With Pickcel
The Client
Saudi Ceramics is a leading retail brand in the Kingdom of Saudi Arabia, known for its wide range of high-quality ceramic products. With showrooms spread across the country, the brand serves thousands of customers daily — from homeowners and designers to large-scale contractors. For a brand built on craftsmanship and visual appeal, the showroom is more than a store; it's the stage where buying decisions are made.
The Challenge
Picture this: A customer walks into a Saudi Ceramics showroom in Riyadh, spots a tile design they love, and asks, "Do you have this in a matte finish?" In the past, sales staff would flip through catalogs or hunt for sample boards, while the customer waited. Across 60+ locations, this process was repeated hundreds of times a day, thus slowing down the buying journey.
They needed a retail digital signage solution that could:
- Manage scale: Deploy and centrally control content across 60+ showrooms nationwide.
- Guarantee quality: Use hardware that could deliver vibrant, accurate visuals 24/7.
- Close the interaction gap: Let customers explore products in detail without waiting for staff.
- Simplify deployment: Avoid on-site disruptions during installation.
The Solution
Creating a modern, interactive showroom experience was the logical next step. Saudi Ceramics partnered with Pickcel to roll out a digital signage software solution, delivered entirely via the cloud for easy, centralized management.
The system runs on Samsung digital signage displays, ensuring bright, true-to-life visuals and commercial-grade durability. QR codes on the screens allow visitors to instantly access immersive 360° product views on their own devices — turning passive browsing into interactive exploration and cutting interaction time from minutes to seconds.
Number of screens:
Display hardware: 60+ showroom displays across Saudi Arabia
Management: Remote, centralized control through Pickcel's cloud-based platform
Installation: Fully remote setup by the Pickcel team — zero on-site disruption
Interactive elements: QR codes for instant access to 360° product views
Security: Built-in digital signage security to protect content integrity and prevent unauthorized access.
Content flexibility: Mix of promotional visuals, seasonal campaigns, and interactive product prompts.
Key Benefits
Unified brand presence: Every showroom screen reflects the same polished brand look and messaging.- Customer independence: Shoppers can explore products without waiting for staff, freeing teams to focus on guest care.
- Rapid deployment: Remote setup allowed all 60+ locations to go live quickly and without disruption.
- Full control at scale: Marketing teams can push new campaigns to every store instantly from a single dashboard.
- Higher engagement: QR codes bridge the physical showroom with the digital product catalog, encouraging deeper exploration.
The Result
Saudi Ceramics' showrooms shifted from static, staff-dependent browsing to dynamic, self-guided discovery. Customers now scan a QR code and see 360° product views in seconds, saving an estimated 2–3 minutes per interaction and freeing staff hours each day for higher-value guest care. Staff are free to focus on high-value guest care, while marketing teams can update content across all locations in real time. Powered by Pickcel's digital signage platform, the network has become an always-on showcase of the brand's latest designs, seasonal promotions, and bestsellers, all delivered with consistent quality across the country.
